BSBMKG506

Plan market research

Carefully considered courses to give you the most essential skills to begin a successful business career.

this is an core unit of

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this is an elective unit of

Diploma of Business

School of Business

Unit outline

What to expect

This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.

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