BSBCRT501

Originate and develop concepts

Carefully considered courses to give you the most essential skills to begin a successful career in Design and Media.

this is an core unit of

Diploma of Screen and Media

this is an elective unit of

Diploma of Graphic Design

School of Design & Media

Unit outline

What to expect

This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.

It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a high degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.