BSBADV507

Develop a media plan

Carefully considered courses to give you the most essential skills to begin a successful business career.

this is an core unit of

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this is an elective unit of

Diploma of Business

School of Business

Unit outline

What to expect

This unit describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule.

It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation. It may also apply to someone working within a direct marketing role, who is responsible for planning media requirements for direct marketing campaigns or offers.

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